Job Description
Description The Brand Copy & Content Strategist is responsible for crafting compelling, conversion-driven, and brand-aligned content across all touchpoints-from showroom to screen. In this role, you will lead product storytelling and develop creative copy for new product launches, digital experiences, retail environments, and marketing campaigns. This role is both strategic and hands-on, working closely with product, creative, eCommerce, and sales teams to ensure every word reflects the Bedrosians' voice and helps consumers choose and use our products with confidence.
Responsibilities •Lead copy development for new product launches across all channels (toolkits, naming, email, social, web, in-store, and more)
•Write engaging and benefit-driven copy for website landing pages, product detail pages (PDPs), banner ads, CRM campaigns, and blog posts that support SEO, brand authority, and consumer education
•Translate complex product features into consumer-friendly language with a strong value proposition and tone
•Collaborate with design, merchandising, eCommerce, and showroom teams to support retail displays, packaging, and point-of-purchase (POP) materials
•Craft clear and persuasive B2B support materials such as retailer sell-in sheets, pitch decks, and content books
•Support the development of video scripts for pre- and post-purchase communications, installation guides, and product education
•Build and maintain a cohesive brand voice across channels and formats
•Optimize web content using SEO best practices and keyword strategy
•Edit and proofread existing content to ensure accuracy, tone, and alignment with business objectives
•Contribute to FAQs, blog content, and customer education materials that enhance the buyer journey
Qualifications •Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
•5-7 years of experience as a copywriter, content strategist, or brand writer-ideally in home design, interiors, architecture, or consumer product goods (CPG)
•Exceptional storytelling and writing skills, with a sharp eye for detail, grammar, and consistency
•Proven experience writing across a variety of formats-digital, print, video, retail, and social
•Ability to manage multiple projects, meet deadlines, and adapt quickly in a fast-paced environment
•Collaborative mindset and excellent communication skills when working with designers, marketers, and product teams
•Familiarity with SEO writing and keyword strategy for eCommerce
•A strong portfolio that demonstrates a range of writing styles and formats, ideally within lifestyle, interior design, or product categories
Nice to Have •Experience writing for luxury or design-driven brands
•Understanding of interior design, tile/stone, or building materials industry
•Familiarity with eCommerce CMS platforms (e.g., Shopify, Magento)
•Experience working on showroom display language or in-store messaging
•Basic understanding of analytics tools (e.g., Google Analytics, SEMrush) to inform content decisions
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