Job Description

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This range is provided by POP MART. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $180,000.00/yr

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POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talent from all over the world. With 4,000+ employees worldwide, POP MART has successfully set foot in more than 23 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Job Overview

We are seeking a strategic and experienced Public Relations Leader to drive brand visibility and reputation management in the U.S. market (even across the Americas), targeting Gen Z, collectors, and pop culture enthusiasts. As a leader, you will design and execute integrated PR strategies, manage high-stakes communications, and build strong relationships with journalists, influencers, and industry stakeholders.

What You Will Achieve

Media Relations & Community Engagement

• Develop and execute media relations strategies to amplify POP MARTs collaborations, product launches, and cultural impact.
• Maintain strong relationships and liaise with journalists, editors, bloggers, and niche pop culture outlets.

Crisis Communications & Strategy

• Serve as the primary lead for crisis communications , developing proactive and reactive strategies to protect and enhance the brands reputation.
• Monitor public sentiment and media coverage to identify potential risks and opportunities.
• Lead and mentor a high-performing PR team, fostering a culture of collaboration, innovation, and accountability.
• Oversee the planning and execution of fan events, brand campaigns, and press conferences .
• Collaborate with cross-functional teams (marketing, product, and global PR) to ensure alignment and consistency in messaging.
• Partner with global teams to adapt PR strategies for the U.S. market while maintaining alignment with POP MARTs brand values and objectives.
• Analyse media coverage and public sentiment trends , providing actionable insights to inform future strategies.

What You Will Need

• 10+ years of PR/communications experience in toys, retail, fashion, or entertainment industries.
• A bachelor's degree in public relations, communications, or a related field is required; a masters degree is a plus.
• Proven track record of managing high-stakes crises and protecting brand reputation.
• Strong media network with established relationships across mainstream and niche pop culture outlets.
• Exceptional written and verbal communication skills , with the ability to craft compelling narratives and deliver impactful messaging.
• Demonstrated experience in leading and developing PR teams , with a focus on mentorship and performance optimisation.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Passion for trendy toys and understanding of Gen Z/collector psychology is a big plus.

What We Offer

• Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, and family leave, etc.
• Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
• Career development: we work with you to advance your career through short-term assignments, and new experiences, etc.

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.

**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations, General Business, and Project Management

• Industries

  Entertainment Providers, Manufacturing, and Retail

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Medical insurance

401(k)

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