Job Description

Job Description

Job Description

Description:

The Digital Marketing Specialist at RED Development is responsible to design, create, and schedule social and email marketing content to support the growth of the RED Development developments and mixed-use lifestyle properties. Works on the Marketing team to support digital strategy initiatives that elevate our retail tenants within the market and RED portfolio. This role requires an in-depth knowledge of RED Development properties, tenants and market goals. Proficiency in social media management, email marketing platforms, content creation and digital analytics is a must.

Essential Duties and Responsibilities

• Design social media and email campaigns according to individual properties
• Coordinate and manage the creation of all social and email content such as posts, newsletters, graphics, videos etc.
• Work to grow and deepen brand presence across social platforms and email channels
• Maintain and manage social media and email marketing campaigns for a number of properties
• Suggest and implement strategies and methods for improvement to properties' social and email presence, audience size, and segmentations
• Create portfolio efficiencies while maintaining separate brand voices per property and respective demographic
• Copywriting for various platforms and audiences
• Develop and monitor ROI and KPIs for social media and email marketing efforts
• Support property events through social media photo and video content creation
• Stay up-to-date with social media platforms, email marketing technologies and latest trends
• Community and engagement management and monitoring skills
• Relevant trend identification and adoption where necessary

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Required:

• Bachelor’s degree with emphasis in digital marketing, advertising, journalism or business administration and or 3+ years of experience in Digital Marketing or related field.
• Proficiency in Canva
• Knowledge of social media management tools and email marketing platforms
• 2+ years of experience with social media marketing and email campaign development
• Experience with content creation for social media and email
• Experience with social media and email analytics
• Project Management experience

Preferred:

• Retail and/or related shopping center experience.
• Working knowledge of Adobe Creative Suite; InDesign, Illustrator, Photoshop, Premiere Pro
• Experience sourcing, negotiating with and booking influencers

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