Search Engine Marketing Senior Strategist 4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate. Position Overview We’re seeking a data-savvy, hands‑on Search Engine Marketing Senior Strategist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). You’ll architect, execute, and optimize campaigns across Search, Shopping, PMax/AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. You’ll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agency—while staying fully hands‑on and tying customer and product insights and details to granular campaign management. Key Responsibilities Build & Optimize Paid Media (Google‑First) Own end‑to‑end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery. Manage Google Merchant Center and drive product feed optimization via third‑party feed management tools. Ensure robust conversion tracking (GA4, GTM, enhanced conversions, offline imports) and accurate revenue/lead attribution, supported by internal and external analytics resources. Serve as the point of contact for external platform representatives and support resources. Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net‑new platforms where justified. Stay informed on platform changes and performance marketing best practices. Analytics, Measurement & Insights Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability. Design and analyze experiments (A/B, holdouts) and translate results into clear actions. Improve data leverage: cleaner conversion data and stronger audience strategies. Cross‑Functional Collaboration Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc. Collaborate with Product/Engineering/Data on full‑funnel tests and technical improvements.Share regular performance readouts and next steps with stakeholders. Requirements Must‑Have 4–7 years of hands‑on Google Ads management for e‑commerce with meaningful budgets (e.g., $500k+/month) and revenue accountability. Proven expertise in Shopping/PMax (feeds, attributes, diagnostics), Search (query control, negatives, etc.), YouTube (prospecting and in‑funnel), and Display/Discovery. Strong measurement skills. Advanced Google Sheets skills (pivots, VLOOKUP/INDEX‑MATCH, array formulas); able to turn messy data into decisions. Demonstrated ability to prioritize, context‑switch, and meet quick deadlines. Excellent communicator and team player with a collaborative, “figure‑it‑out” mindset. Experience managing an agency or external partners while remaining hands‑on. Willingness to roll up sleeves—from writing ad copy to fixing tags to bulk‑editing feeds. Nice‑to‑Have Familiarity with SQL/BigQuery, Looker Studio/Tableau, or Python for deeper analysis. Experience with A/B testing tools. Knowledge of feed tools and schema/SEO basics. Experience with other ad channels (LinkedIn, Amazon, Meta, affiliates, Reddit, etc.). Background in B2B or promotional products. Familiarity with leading‑edge AI to improve quality and efficiency. What You’ll Love About Working Here A collaborative culture where ideas, testing rigor, and attention to detail are valued. Direct ownership of high‑impact growth levers with clear line of sight to revenue. Opportunity to shape paid strategy, measurement, and experimentation. Room to learn and develop within performance marketing at a growing company. 4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industries: Advertising Services Referrals increase your chances of interviewing at 4AllPromos.com by 2x. #J-18808-Ljbffr 4AllPromos.com
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